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Home Business: Are Your Ad Headlines Attracting
the Right Person
We have all seen them, the business opportunity ads
that promise to pay you huge commissions, with little
or no time or cash investment.
"Fast and Easy Money - Join Today!"
"This Is Your Last MLM Program!"
"Make $32,000 in 2 Hours - EASILY!"
While some of these ads do have merit for the opportunity;
others are simply designed to attract your attention
to the network marketing opportunity.
And just what type of person do you think you would
attract with one of these ads? Most likely someone who
is looking for a get-rich-quick business opportunity
or someone not very motivated. People responding to
these types of ads are looking for someone to do it
all for them, and will not likely turn out to be much
of a team player.
So I have to ask, is that the type of person you
want on your team?
Probably not....you are looking for someone who
is serious about wanting to start a home based business
and will help build a strong downline.
So what is the right headline?
First let's define what a headline should be. All
headlines should be captivating, hypnotic, and believable.
They need to be targeted to the right audience so you
attract the clicks from people you really want on the
team. Your headline should focus on what your target
market wants, needs or how it solves their problem.
"Generate Endless Free Leads for Your Home
Business"
"Lean How My Team Generated $8,769 in Sales
the First Month"
"Attract Prospect that Want to Take Out Their
Credit Card and Join Your Business Immediately"
Can you see the difference between these two sets of
headlines? People who are attracted to the second set
of ads are serious about looking for a business not
a hobby or a way to get rich fast.
Also your ads should target the masses. You don't want
to narrow your market to just the veteran or just the
new home business owner. The reality is these camps
are not so different. They are both looking for the
next best opportunity that's proven and repeatable.
So as you begin writing your ads for any media type,
make sure you understand the market and the prospect
you're looking for. This will pay dividends in the end
with associates in your downline who prosper as a team;
not a one time buyer.
Author: Bob and Cindy Floyd
Bob and Cindy are both home based business entrepreneurs
with 15 years experience in owning Real Estate and Network
Marketing businesses. You can own your own business
today that provides residual income for your future.
To learn more about how you can secure your financial
future... Go to: http://www.ThingsLookGreatIn2008.com.
Visit our blog at http://www.BuildingOnlineBusinessSuccess.com
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