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Psychological Tactics
What makes people buy?
It's an interesting question but just imagine if
you had the answers. How would you market differently?
For starters, you'd save a lot of money because you'd
know exactly where to spend your advertising budget.
Knowing just what lies behind people's decision to
buy, instantly puts remarkable power into all of your
marketing communications. Knowing what how to inspire
and convince your prospects and customers to purchase
ANY product or service you sell, at anytime... and as
often as you want, is the ticket to a long term, highly
profitable business. There are two words that describe
what we are talking about. Those words are
** Psychological Tactics **
Two of the world's top online marketers narrowed
down the list to the Top 21 Psychological Triggers that
make people want to buy. It's a fascinating analysis
of over 89 case studies of these powerful tactics in
action. This report can be read online for your information.
So once you know what makes people buy, how can this
help you make more sales? There are some techniques
that work very well which are mentioned below.
People would much rather think they have 'bought'
something than think they were 'sold' something and
there is a big difference between the two. Giving away
free information which in turn leads to a sale is a
way of getting your customers to buy from you instead
of you selling to them. Although the end result
is the same for you, you have a much more loyal customer
who, over time and with good customer service, will
buy from you again and again.
If you break down the reasons why people buy, it
has been said that there are just two very basic reasons
why people buy anything. Fear and greed. Fear is a very
powerful motivator behind a purchase. For example,
people buy life insurance as they are worried that if
they die, their family will not have enough money to
live on. Another example of fear is when an offer has
a limited time. The fear is that if they don't buy now,
the offer may expire with them missing out, so to avoid
that, they buy on the spot.
These two angles can help you in your sales message.
Make sure your prospect is made fully aware that they
do not want to risk their families happiness if they
don't buy now, or drive home the fear that if they don't
buy now, the offer will expire and so miss out on the
chance to get the product at the right price, before
the expiry date or with the added bonuses etc.
Greed is the other factor and can be just as powerful.
For example, if there is an offer of investing a small
amount of money and in a short period of time that money
could be doubled, then greed would be the motivator
behind any potential purchase.
However, it is well worth pointing out that people
are much more savvy now and will not fall for something
that sounds too good to be true, but greed is a powerful
emotion so can be used to help sales.
Please make sure though, that with both of these
thoughts in mind, you keep your product, service and
sales message ethical, legal and moral. Just because
you have an idea of how to press the 'buy' buttons,
never scam anyone, never lie, never mislead and never
do anything you would not like done to you. Always
aim everything you do to building a quality, long term
business. If you behave in any kind of underhand way,
your customers will realise and never come back to you.
Also remember that bad news travels much faster than
good news and before long, your website will be ousted
and you will not have a business worth marketing.
That said, there are many people out there who want
to buy what you are selling. As long as you can get
in front of those people with a legal, ethical and moral
sales message which is effective and helps your prospects
make the decision they want to make, you and your customer
will both be happy.
Author: Zoe Price
To read the Psycological Tactics report, please visit
http://psychological.generatorsoftware.com/x.php?af=426480
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