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The Lucky 13
Here are 13 things you need to check through to make
sure you have implemented them ALL in your business.
1. Create a great USP ' something that stands out and
tells your clients why you are not only the best choice,
but the only choice in their purchasing decision.
2. Keep it simple. Can a grade 8 read and understand
what it is you are saying in your promotions? If not,
go back and simplify it.
3. Educate them ' tell them about you, your business,
what it does and how it does it ' and ' MOST IMPORTANTLY
' why they should even care!
4. Ask the prospect/client to take action right now.
Any action ' buy, phone, email, signup ' whatever your
marketing message is ' make sure it contains something
they should take action on.
5. Why should they believe you? The prospects you are
targeting WILL distrust you. It is a fact of life. You
need to overcome this distrust with proof that you deliver
(testimonials, case studies, pictures, professional
sources, anything and everything that shows you are
the best at what you do)
6. "What's new?" is something your prospects
AND clients want to ask and know. You must give them
compelling reasons to buy ' buy again ' and spend more
each time. And you can't do that by boring them ' what
is NEW in your business? Your offering? Your client
success stories? New bundles of products or seasonal
promotions? Tell them what is new in your personal life.
Make sure they have a good reason to read what you are
writing!
7. Make sure everything you do is designed to get their
contact information. From your business cards to your
letterhead, to your advertising and website ' everything
must present a compelling case as to why they should
give you their contact information. And when they do
' FOLLOW UP!
8. Find ways to raise your prices and offer an upsell
every time they go to make a purchase. There is ample
proof that you can double your prices and not lose a
significant number of buyers ' as long as you make the
reason compelling enough as to why they should pay the
higher price ' and what you offer in return.
9. Call everyone (or hire professionals to do it on
your behalf) AFTER your direct mail efforts ' it will
increase your response by a huge margin.
10. Find people to joint venture with and cross-promote
to their lists and your own.
11. Make sure your clients and prospects KNOW you appreciate
them. They pay the bills ' so make sure they are constantly
told that you value them.
12. Invest a substantial amount of your time developing
good higher end products for your clients. Either on
your own or through partners, you need to present them
options at higher prices and better bundles of products
and services. A one- time buyer is twice as likely as
a prospect to buy again, and at a higher price. A two
time buyer three times as likely... and so on. Your
entire goal is to get them to buy once then offer them
multiple options to buy again, and again.
13. The greatest way to get referrals is by being the
best- of-the-best. Make it so they would feel guilty
for NOT telling their friends, family and business associates
about you. Be the ONLY one they would through excellence.
And again, you have to ASK them to refer their friends
and family. They may do it on their own ' but chances
are they don't feel comfortable doing it. But if you
position so there is something in it for them and for
those who they refer ' they are much more likely to
actually do it.
Here's to you cranking up the heat on your marketing!
Author: Troy White
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges
in their business in very short periods of time. If
you're an entrepreneur in need of quick cash flow surges
' here is the quick-hit solution to put money in your
bank.... The Wild West Wealth Summit! Make sure you
visit http://www.WildWestWealth.com
or sign up for the Free Cash Flow Surge Newsletter at
http://www.CashFlowSurges.com
Keywords :marketing, products, sales, clients
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