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7 Tips for Planning Your Internet Marketing Strategy
You only have 7-10 seconds to capture an online reader's
attention. Because so much information is available
on the internet, users are in a hurry to get to the
next site. I've learned several of the following 7 tips
the hard way. Hopefully they will help you create an
effective internet marketing presence.
1. Get clear about your strategy by writing it down.
Having a roadmap of your internet marketing strategy
ensures you have the resources and budget for each tactic
you want to implement. You also save time since you
won't have to do a lot of last minute scrambling for
resources, ideas, etc. Keeping in mind what will work
best for your clients and potential clients,identify
which tools, and what content will be most effective
in getting your message out. There is no reason to blog
if your market doesn't read blogs.
2. Coordinate and leverage offline and online marketing
strategy.
Keep a consistent look and feel between your online
and offline marketing materials. If your stationery,
business cards, and post cards are blue and yellow,
then your web site needs to continue that theme. Leverage
your online activities by promoting them offline. For
example, promote your ezine with a brochure you can
distribute at networking events.
3. Know why you're communicating.
Whether it's a blog, a web site or an email, each communication
with your reader needs a clear intention. That intention
can be a call to action like contacting you or signing
up for your newsletter. It can also be to show off your
expertise and educate your reader. Whatever the communication,
before creating it, know what you want your reader to
do after they receive it.
4. State the benefits of your communication as soon
as you can.
Whether it's an article, a newsletter or a web page,
the visitor should have no doubt within the first few
sentences that the information is valuable. Tell the
reader what's in it for them right from the beginning.
Be as concise as you can while still getting your message
across.
5. Connect with your reader.
Make sure you are creating an emotional connection
with your reader. As a service professional, you probably
find that easy to do in person. It may be more difficult
for you in writing, but not impossible. You can make
the connection by the way your web site looks, and your
style of writing. Write to your reader as if you are
having a telephone conversation. If you wouldn't use
a word in conversation, you probably shouldn't use it
in your copy either.
6. Get feedback before publishing.
I learned this lesson the hard way. Have someone else
read your article, your web site copy, or your ezine
before it goes out. The benefit is not just in proofreading
for spelling but also to make sure the subject makes
sense, reads well and is consistent with everything
else you do.
7. Make reading and navigating your website easy.
Online visitors are usually looking for information
to solve a problem and they are in a hurry. Your navigation
bar should be easy to find. Navigation page labels should
be clear so the reader can move quickly and easily between
pages. Using more than three colors, or a background
other than white makes reading online more difficult.
Author: Nancy D Waring
Nancy D Waring, Internet Communication Strategist and
owner of OnPoint Communication Solutions, assists coaches
and other service professionals more effectively manage
their internet marketing so they can spend more time
on their business. For more information about solutions
to expand your business using the web, pick up her special
report at http://www.onpointcommunicationsolutions.com
Keywords :internet marketing strategy, internet
marketing, online,strategy
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