Website Promotion

Traffic to your website is the only way to get sales, but there are many different ways to generate traffic. Although not all your visitors will buy from you, no one will buy if you don't get any visitors.

Cost Per Click (CPC) campaigns (run through search engines such as Google) will drive highly targeted traffic to your website. In the main, the consumers using search engines to find the products they want are clearly ready to buy. By bidding on the right keywords, you can drive great amounts of targeted, ready to buy customers to your site but this does need to be done with care. See the article 'Tips for your CPC ad' for more information on this.

Article, such as this one, are a great way to not only drive traffic to your site but also provide your visitors with added value to their website experience. If you take the time to help people by providing information, they will in turn be more likely to buy from you.

Giving away free information does not need to stop at just writing articles. Consumers love free information - we all do and so make this a selling point of your website. If you give away a free report or email course on a subject related to your website, this again increases your credibility and consumers will be more inclined to buy from you. Always remember to add a link to your sales site from any free report or email course to boost sales.

Traffic packages drive targeted traffic to your site and this service is available through many websites. I would advise you shop around to see just how targeted the traffic really is and the quality of the traffic too. By this I mean how long will the website be seen by the visitors before it is classed as a 'hit'. Some companies say the site must be viewed for a certain amount of time before it is classed as a 'visitor' but some do not offer this feature. These businesses will usually offer a range of website promotion methods, so pick the one most suited to your business and your budget.

Traffic exchanges are another way you can get your website in front of other people. I believe this should only be seen as a 'useful extra' when it comes to marketing, I would not recommend using it alone. An exchange works by submitting your website to an exchange site who host many, many sites, all covering different businesses. You then sit and surf your way through all of these sites, viewing each one for at least 10 seconds. The more sites you see, the more 'credits' your site earns which then translates into the number of times your site will be shown to all the other people surfing the sites as you are. Clearly, the draw back is that your site may only be viewed in order to receive credits by those people who are surfing, rather than them looking with interest at your product. However, this method could well result in sales, so it should not be dismissed out of hand, but used cautiously.

Remember, the key to success for your website is to have a broad marketing mix and to test and record everything you do, so you can discover what works and what doesn't.

Author: Zoe Price

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