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What It Truly Takes To Succeed In Business
Here is a secret that may be difficult for you to believe,
so prepare yourself. It is an extremely important secret
that can have a most profound impact on your small business
success, or its failure.
Let's start by asking a simple question...Do you
enjoy sales?
The truth of the matter is that when many small business
owners are asked this question, they respond with answers
like, "No way" or "I can't stand sales,
let someone else do it."
Why is your answer to the above question so important?
No doubt you have seen headlines like the following,
which glorify how easy and simple it is to succeed in
business:
"The Ultimate Lazy Way To Start Your Own Business"
"Cash In On A Multi-Billion Dollar Industry
In Your Underwear"
"Easily Generate A Lucrative Income While Sleeping"
We are constantly being bombarded with these "easy
ways" to make a million bucks. Does success in
business actually work this way? Not in reality! Is
it realistic? Not even close!
The bottom line in operating a successful long-term
business comes down to your ability to sell and market
your product...period. It doesn't get any simpler
than that. You can either sell your own product or resell
somebody else's product. Either way, your success or
failure will ultimately depend on your ability to market
it. If you don't enjoy sales, you have very little chance
to succeed in business for yourself.
The most prevalent attitude of many new business
owners is that their product, once launched, will miraculously
sell and market itself. After all, the product is awesome
and everybody will absolutely, positively want one.
People should be lining up to buy it, right?
Here is another truth about sales. It will take
5-7 sales attempts to close 80% of your sales. Yes,
you read that correctly. That's 5-7 attempts before
people will say "Yes, I want to buy your product."
Running an advertisement one-time or making a sales
pitch to a potential customer once in a while does not
qualify as effort. Hearing that first "no"
and subsequently giving up means the demise of your
business and gives someone else an opportunity to turn
that NO into a YES.
What most people don't realize or fail to accept
is that it may take weeks or even months to get a product
to sell according to your expectations. You may have
to frequently change your sales pitch, web site, advertisement
or even the product until you get it right. This dedication
and determination is what separates the very few successful
business owners from the many "wannabes" and
fly-by-night hopefuls.
The bottom line is that to be successful in ANY
business you will need the ability to market and sell,
sell, sell.
Author: Ray Bernard
The harsh reality covered in this article may have
come as a shock to you. What if you could have a complete
online business system set up for you (the selling part)
and all you need to do is market your business? We are
1:1 coaching 16 people to make 16K/month! Click here
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Keywords : online business,network marketing,mlm,multi
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